Ludhiana, October 01, 2025 (News Team): Škoda Auto India continued its strong growth trajectory in Q3 2025, registering a 110% year-on-year increase in sales between July and September, over the same period last year. Furthermore, the brand sold 6,636 cars in September 2025, marking a robust 101% year-on-year growth for the month. This momentum was fuelled by the sustained demand for the Kylaq, along with steady contributions from the Kushaq, Slavia, and Kodiaq.
Commenting on the positive and consistent growth, Ashish Gupta, Brand Director, Škoda Auto India, said, “The festive season, coupled with the simplified GST framework, has created a strong tailwind across the industry. Our September and Q3 results reflect the strong customer response to our product portfolio, particularly the Kylaq, which has become a true growth driver for us. With our growing network and value-driven ownership experience, we remain focused on building deeper connections with customers while accelerating Škoda’s growth journey in India.”
Being Relevant
Škoda Auto India’s strong growth in 2025 has been anchored by its product offensive and expanding network. The Kylaq, the brand’s first-ever sub-4m SUV, has already crossed 34,500 units in sales, playing a pivotal role in the company achieving 53,355 units between January and September 2025. To mark 25 years of Škoda Auto in India, the company also introduced limited editions of the Kushaq, Slavia, and Kylaq, while continuing to expand its footprint with new customer touchpoints to over 315 touchpoints across 177 cities.
Driving Differentiation
In parallel, the brand has focused on building a stronger emotional connect with customers. With ‘Škoda Fan Fest’, we are celebrating the very spirit of community by putting our fans, and our owners, at the heart of the story. The launch of the ‘Fans, Not Owners’ campaign celebrated the fandom of Škoda owners, led by the popular ‘I love my Doda’ campaign. The company also organised city-specific off-road drives of the Kodiaq, offering customers and prospects a first-hand experience of its luxury and 4x4 capabilities. Notably, the Kodiaq also became the first petrol-powered SUV to reach Everest Base Camp, earning recognition in both the India Book of Records and the Asia Book of Records.
Enhancing Trust
Škoda Auto India has also strengthened customer engagement and trust with initiatives such as the ‘Fans of Škoda’ drives in Garli, Hampi, New Delhi, Mumbai, Leh, and other locations, and Exchange Carnivals across key metros including Mumbai, Pune, New Delhi, Bengaluru, Chennai, and Hyderabad. The brand is creating region-specific messaging in local languages to foster closer connections and build brand advocates nationwide. Further reinforcing its commitment to India, the company also recently introduced the Kodiaq Lounge, a new entry point to luxury 4x4 ownership.
With a well-laid out strategy and key actions across all business imperatives, Škoda Auto India is geared up for making this festive season its biggest one yet.