Chandigarh/Ludhiana, August 23, 2025 (News Team): OTT consumption is booming in India, fuelled by cost effective data plans and a plethora of content. As per industry estimates, India has over 547 million OTT users in 2025, with around 400-447 million viewers consuming content on free, ad-supported platforms.
Catering to this large and growing audience segment, India’s leading telco Vi today announced the expansion of its free content library on the Vi Movies & TV app with a strategic partnership with India’s most popular free streaming service, Amazon MX Player. This collaboration will enhance engagement by offering quality, mass-market entertainment to the wide base of Vi users at no extra cost.
With this partnership, Vi Movies & TV significantly bolsters its no-cost content library, allowing consumers to experience the portfolio and discover the value of content offered without any subscription fees, thus democratising access to entertainment. The free content portfolio includes:
- Free access to Amazon MX Player
- 400+ live TV channels
- News Streaming
- Free first episodes of Z5 Originals, among others
Over the years, Vi has curated a comprehensive entertainment portfolio with its large library of freemium, premium, and hybrid video on demand (HVoD) content, designed to suit the viewing preferences of each consumer category.
Amazon MX Player is India’s leading free, premium entertainment service. Through this partnership, Amazon MX Player brings to Vi Movies & TV, a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What's Wrong With Secretary Kim?, Daydreamer, My Girlfriend Is An Alien, Golden Boy more.
Vi Movies & TV aims to help users overcome subscription fatigue by offering multiple OTT platforms on a single app under one unified subscription. Vi users having Vi Movies & TV paid subscription can also access Amazon MX Player along with up to 17 leading OTT platforms, including JioHotstar, Sony LIV, Z5, Lionsgate Play, Sun NXT, FanCode, ManoramaMAX, NammaFlix, Klikk, and more, basis their chosen plan Whether it's blockbuster Bollywood films, regional cinema, international series, live cricket, K-Dramas, or anime, Vi Movies & TV delivers an all-in-one entertainment experience for India’s diverse and digital-first audiences.
Users can enjoy Vi Movies & TV across a wide range of devices including Smart TVs (Android/Google TV, Amazon Firestick, Samsung and LG TVs), Smartphones (Android & iOS) and web browsers.