Sony launches BRAVIA XR MASTER Series A95L OLED with infinite colours and definitive contrast

Sony

Chandigarh / Ludhiana, September 15, 2023 (News Team)
: Sony India today announced the new BRAVIA XR MASTER Series A95L OLED powered by the Cognitive Processor XR with new OLED panel.

The new BRAVIA XR MASTER Series A95LOLED is launched in two screen sizes164 cm (65) and 139 cm (55). The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours. Thanks to the unique Cognitive Processor XR™, your favorite content is recreated in a way that’s so real you can feel it. Whatever you're watching, will be upscaled close to 4K quality by the XR Processor XR™.

The BRAVIA XR OLED A95LTV has XR OLED Contrast Pro powers the OLED panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.

The Cognitive Processor XR™ also powers A95L’s new OLED panel with XR Triluminos Max, which enablesA95L to deliver widest palette of colours. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

The A95L TV is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed and enables more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes so that you enjoy ultra-smooth gaming, with clear movement.

The A95L series include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the black equalizer and can easily take aim on their opponents with six types of crosshairs.

The BRAVIA Core app is a pre-loaded exclusively available in BRAVIA XR TVs movie service that allows for redemption of up to 10 new releases and 24 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Connect yourA95L OLED TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including Gesture control, proximity alert, power saving, optimization, video chat and much more.

For the ultimate in picture quality, the A95L pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With IMAX Enhanced this TV reproduces all the drama and excitement of the director’s imagination. Enjoy Netflix content in spectacular studio quality, just as the creator intended.

The BRAVIA A95L OLED TV uses special actuators to turn the screen into a multi-channel speaker, so the sound matches precisely with what’s on screen. The two large actuators on the A95L, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. Sound comes directly from the screen with Acoustic Surface Audio+™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture, so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home. With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA XR OLED A95L, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watch list from their phone and watch it on TV to keep track of what to watch.

Price and Availability:

Model

Best Buy (in Rs.)

Availability Date

XR-55A95L

339,990/-

11th September 2023 onwards

XR-65A95L

419,990/-

11th September 2023 onwards

 
This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.
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